Description
Sr Manager - Digital Marketing (Senior - Director)
Location: Houston, TX, US
Knowledge, Skills and Abilities
Strategic thinker and leader who can engage, enroll, and align others behind their strategies.
A creative and analytical mind that excels at problem-solving and is passionate for innovation.
An effective collaborator who knows how to network, manage by influence, and build effective relationships across the product service line marketing groups and the company functions such as IT and Sales.
Comfortable and experienced at engaging with all levels of the organization, including executives.
An excellent communicator who listens and responds to company and internal customer needs.
Highly results-oriented; able to work in a multi-task environment, managing multiple priorities while delivering results.
Experience and/or Education
Marketing degree required, Master’s degree a plus
3 – 4 years of experience using marketing automation (Eloqua or Marketo), web analytics, and Salesforce CRM platform. Experience with Adobe Experience Manager a huge plus.
Experience implementing, operating, and managing comprehensive marketing automation capability for a sizable company with excellent results. This includes both marketing campaign execution across email, social, and web, plus lead scoring, nurturing, and lifecycle management.
Experience designing analytics tagging strategies, implementing and testing tagging, and tracking results of marketing campaigns and executions.
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Legal
Full Time / Part Time: Full Time
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